What’s in a Neighborhood Name? Marketing, Mostly


Q: I’ve lived on 24th Street and Second Avenue for 50 years, and the neighborhood’s name seems to be changing. It has generally been called Gramercy Park, and at one point there was talk about naming the area Rose Hill. But recently I’ve seen it referred to as Kips Bay, which I thought started in the high 20s. I’d love to know if there is an official name.

A: Some New York City blocks can feel like orphans. Alan Krevis, the president of Gramercy Neighborhood Associates, said he does not consider East 24th Street part of Gramercy Park. But he’s not so sure it’s Kips Bay, either.

Likewise for Victoria Vinokur, an associate broker with Brown Harris Stevens. “I don’t want to say it’s no man’s land, but it is what it is,” she said of your block.

Of course, you do live somewhere. The New York Times real estate map places East 24th Street in Kips Bay, which runs from East 23rd Street — the northern boundary of the Gramercy Park neighborhood — to East 34th Street, between the East River and Lexington Avenue.


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