The N.F.L. Wears Patriotism on Its Sleeve. And Its Head. And Its Feet.

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At noon in the parking lot outside a Carolina Panthers game in November, Dean Nass, 64, pressed a button on his laptop. “The Star Spangled Banner” began to play. His friends and family — 15 in all — put down their barbecued chicken, potato salad and cans of beer and stood at attention.

The Nass family isn’t the only one that has united around football and the flag during the past two decades. The N.F.L. has made patriotism an integral part of the spectacle surrounding the game on the field, and, at times, has had it placed at the center of controversies off it.

Military personnel in uniform, fighter jet flyovers, field-size flags, and red, white and blue festooned N.F.L. jerseys have become part of the game’s landscape. Despite criticism from certain corners about politicizing the game, the league has continued to embrace symbols of patriotism. Certain teams even accepted money from the Department of Defense for patriotic displays during games, with the league eventually returning more than $700,000 following an audit.

According to the code, the flag “should never be carried flat,” “never be used as wearing apparel” and “never be used for advertising.” Additionally, “no part of the flag should ever be used as a costume or athletic uniform.”

“The flag should not be used for advertising,” said David Janik, president of the National Flag Day Foundation, an advisory group in Waubeka, Wis., “but the flag displayed in all respectful manners I believe is fine.”

As the N.F.L. grew in popularity through the 1960s, it made a determined effort — led by Pete Rozelle, its commissioner and a Navy veteran — to align itself with patriotism. In 1968, Rozelle organized the first military flyover at a Super Bowl. Before long, in addition to U.S.O. trips and visits to Walter Reed National Military Medical Center, honor guards and other staples of the military became a fixture at many of the N.F.L.’s biggest events, as well as those in other leagues.

So has the occasional protest, whether it was Kaepernick, or Megan Rapinoe, the soccer player, not putting her hand on her heart during the national anthem, or a cheerleader at Kennesaw State University in Georgia kneeling during the song.

Spurred on by the public address announcer, fans repeatedly jumped to their feet for standing ovations. For Taira Davis, an ex-Marine and a police officer of 20 years, it meant a lot. “From my perspective, we never made a lot of money,” Ms. Davis said, “so being able to go to something like that was huge. It’s a special treat. And you know for someone to give you tickets, and for you to walk in there and be appreciated too? That’s big.”

At the Panthers game, Bart Bazquez, a Marine, used his phone to take pictures of his friend Thomas Garza, also a Marine, as he posed by a fountain with a Marine Corps embroidered flag. “I think people see football players how they see military,” Mr. Garza said, “watching them from a distance, idolizing them.”

There were American flags, including one that measured 75 feet wide and 25 feet high that members of the military unfurled on the field before the opening kick.

The patriotic pomp can have unintended consequences, especially when the simple act of watching a football game becomes a political statement, as it did for some in recent years. Davis, who served eight years in the Marines as a food service specialist before her career in law enforcement, said for years her family had a satellite television subscription so they could watch football.

“We haven’t had a TV in about two years because the games just became too political,” she said. “You can’t enjoy it.”

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