Fred Segal, Designer Who Commodified California Cool, Dies at 87


Fred Segal, whose clothing boutiques became an emblem of Los Angeles cool by selling form-fitting jeans and chambray shirts to the likes of Bob Dylan, Farah Fawcett and the Beatles, died in Santa Monica, Calif., on Thursday. He was 87.

The cause was complications of a stroke, according to a spokeswoman for the family.

Mr. Segal became one of the West Coast’s best-known designers and retailers in the 1960s and helped shape the image of Southern California fashion as breezy, sexy and relaxed. His namesake ivy-covered store became a hangout for fashionistas, Hollywood actors and big-name artists and musicians. For tourists, it often figured into sightseeing itineraries right alongside Grauman’s Chinese Theater and the Hollywood sign.

Credit…Family photo

Mr. Segal opened his first store in 1960, a 700-square-foot space on Santa Monica Boulevard that sold denim jeans, chambray shirts and pants, velvets and flannels, according to the company’s website.


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