Even NASCAR Drivers Need a Stylist


Then, too, each sport has its own aesthetic. NASCAR drivers are often “very conservative,” Ms. Hanks said. When they get dressed up, as for a NASCAR gala in December, they tend to favor Saint Laurent (Mr. Larson) and Zegna (Mr. Bowyer).

When she said this, Ms. Hanks was standing in Alton Lane, a tailor in TriBeCa, trying to convince Jeff Gordon, a three-time Daytona 500 winner, member of the NASCAR Hall of Fame and current Fox announcer, to think about a more experimental lining for his on-air suit jacket. They were flipping through silks in a variety of prints, including cars and skulls.

Mr. Gordon was having none of it. He didn’t even want a pocket handkerchief.

“Please, please?” Ms. Hanks said with a sigh. Mr. Gordon shook his head. “I’m not like those N.F.L. guys,” he said. “I’m more quiet.”

“Those N.F.L. guys,” Ms. Hanks said, tend more to the Gucci, Virgil Abloh at Louis Vuitton and Kim Jones at Dior school of dress, all of whom have been enlisted to make special orders for her clients. The brands have been very accommodating, she said.

So what’s next? The N.H.L.? Shot-putters? Ms. Hanks doesn’t see why not.

Indeed, she and Ms. Wall agree with Karla Welch, a stylist represented by the Wall Group who also has her own production company and has begun to branch out into design collaborations, that we are increasingly moving toward a time when styling, according to Ms. Welch, “will be viewed as a service” like Wi-Fi or grocery delivery. One that everyone should theoretically have access to if they want.

(Ms. Welch is known for working with Ruth Negga, Sarah Paulson and Megan Rapinoe, whom Ms. Welch took out of her soccer kit and put into Gucci for the Glamour Women of the Year evening.)


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