Amazon Misses a Shopping Opportunity


This article is part of the On Tech newsletter. You can sign up here to receive it weekdays.

The most helpful shopping ideas right now are coming from blah big box stores like Walmart and Lowe’s. It’s surprising, yeah. And Amazon, the company that’s determined to reinvent everything, is kinda boring.

There are times when you’d prefer to sit on your couch, pull out a laptop and wait for a pair of curtains to arrive in a cardboard box. But it can also be great to make your purchases online, and then pop by your local Walmart and know that someone is waiting to put those curtains in your car trunk — along with some milk and peanut butter, too.

That’s because we want to shop any way we like — all online, all in-store or a mix with the best of both. And I can’t for the life of me understand how Amazon is missing this.

For a quarter-century, the retailer has mostly played in the all-online portion of shopping, and that’s been to its advantage. But even Amazon has shown that physical stores matter.

Yes, Whole Foods stores are offering home deliveries now. But it’s other retailers that are rethinking how their physical stores can work hand-in-hand with online shopping.

It’s harder for Amazon to have a curbside drive-up option. Whole Foods stores tend to be smaller than Walmarts or Targets, with smaller (or no) parking lots. But come on. Where are the fresh ideas?

Could Whole Foods have prepackaged kits of standard essentials like milk, eggs, bread and pasta for shoppers who want to grab and go? What about having people reserve a shopping time slot instead of lining up to get into stores? How about personalized suggestions for meals with directions on where to pick up the ingredients? (And I wouldn’t mind if someone washed and chopped my veggies while I shopped, too.)

My local cheese shop has changed what it does on the fly. The razor sharp, obsessive minds at Amazon haven’t shown much imagination or conviction yet.

With so many people stuck at home, the use of food delivery apps has surged. That’s not necessarily a good thing for your neighborhood pizzeria.

This way, the restaurants don’t get slammed all at once during peak hours, like what can happen with typical delivery apps. Tock charges a flat 3 percent commission, much less than the fees of bigger apps like Uber Eats.

I’ve used Tock several times to order takeout from my favorite restaurants in San Francisco, and I’m impressed. As soon as I have arrived for my appointed order time, the food has been ready, and there has never been a line.

So stay well and stay healthy. But while you’re doing that, try to help your local businesses do the same.


Sahred From Source link Technology